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“Think Peak…Act Locally”

Many of us are well aware that 50% of the world’s oil has already been consumed while the remainder is being used at an accelerating pace.  This was once called “Peak Oil Theory” and that’s what it was…a theory. But, it is happening and is integral to our daily lives. It’s time for us to come together–individual consumers need to become active by working with organizations within their community and local governments to ensure their local economy is prepared.


Christine LaGarde of the International Monetary Fund predicts oil prices will double within the next decade. The price of fuel affects everything within your local economy. Just think about how much your life would change if the cost of fuel increased beyond $6 per gallon. Not only would your behavior change (e.g., how often you go to the store, how often you use public transportation or carpool, etc.) But, what you buy would also dramatically change. This is, in part, because firms—including your local businesses — have to deal with high fuel prices too. However in their case, the transportation costs get transferred to the buyer – that’s you! On top of it all, the federal government has been slow to respond to this change. This proposition means that it is critical for individuals to engage their local communities and governments in predicting the pending changes in the economy and then take action. We must all work together to create the changes needed to facilitate a smooth transition into, what I hope will be, the next energy revolution. We cannot afford to stand by, and watch the proverbial train pass. We must be part of the process.




The US Energy Information Administration (EIA) notes that 70% of all US oil consumption is for transportation, of which 67% is gas for motor vehicles.  As the price of gas continues to rise, many of us are seeking alternatives. Specifically, we are looking at alternative transportation. Electric cars and hybrid vehicles are becoming increasingly popular. Organizations like universities and private firms are providing incentives for employees to buy electric vehicles. For no fee, they often grant preferred parking with a place to charge the vehicle. This is a great incentive plan. In tandem, public bus transportation systems are increasingly going electric; another fantastic plan. However, all firms and organizations also need to consider energy generation soon.


Let’s put it this way: if 50% of residents in a major city like Washington, DC were to convert to electric vehicles within the next decade, Pepco the local utility, would not be prepared to meet this escalating demand. When there is not enough supply to meet the increased demand, the price of electricity rises dramatically. Firms and organizations would be wise to not only ensure efficiency in electrical equipment (like HVAC units), but also to invest in alternative energy creation on the user end of the supply chain. Many firms are overlooking the future escalation in electricity pricing, and in turn, they are undervaluing the net present value of this type of generation project. 


We recognize that the price of fuel has more than doubled in the past six years – if the trend continues, firms clamoring for the technology late in the game will miss out.  It will be like the “it” toy at Christmas time. Only the first movers will have access to the product, because manufacturing firms won’t be able to keep up with demand. Of course, there are economies of scale that will decrease the cost. But who’s to say that those savings would not be offset by the increase in transportation costs and electrical use at the plant.  Also, it is not yet known when suppliers will catch up with demand. First mover firms will have less exposure to these uncertainties.


To be clear: by no means am I saying that individuals should not buy electric or hybrid cars. In fact, I strongly encourage it. It is quite feasible that with a concerted effort the price of this type of energy can remain low. Consumers can positively impact this by bringing attention to the possibility of energy creation at the user end within their own firms and supporting organizations that employ this technology. Ideally, home owners could also invest in renewable energy. Tankless water heaters are a good start. Unfortunately, the return on investment on wind and solar is highly dependent on region (e.g., wind energy is ideal in areas with average wind speeds of 15 mph, solar is most efficient in regions closer to the equator with minimal cloud coverage), but the technology is changing fast. In fact, Geos Living in Arvada, Colorado is first fossil free community in the United States.




Today, much of our food is transported long distances. Indeed global supply chains for processed food products and ingredients are growing fast. Yet, local farmers markets can be found in most metropolitan communities; and we can actively support them. As a consumer, you can feel good about lowering your carbon footprint and appreciate the health benefits. But, when contrasted to a local grocery store, it is clear to see that over half the space is now dedicated to shelf stable, processed food. Markets reflect consumer demand.  Overall, food is a complex system with a lot of variation in ability to produce by region. For shelf stable food, fuel prices can impact the underlying commodities like soy, corn, and animal products – because of fertilizers, pesticides and transportation of feed and animals. According to the USDA, the price of fuel has already impacted distribution of many commodities. So, we might stay with shelf stable if it’s something like a pasta or rice.  Nonetheless, the food market, much like the Pepco utility example, will experience a great market shift. Companies, like Whole Foods, are capitalizing on promoting “local.” Thus, the rocketing transportation cost will be reflected in the price of any good, including basics like food. Of course, food prices will increase relative to the distance the item must travel, as well as many other factors like crop production rates that year.  All else being equal, the food market will shift away from a prominence on shelf stable food, and move to local food—both fresh and processed.


The negligible transportation costs incurred by local foods make them an attractive alternative, albeit one that needs to ramp up production as well. To naysayers, like Steve Sexton, I would like to point out that there are local farmers already producing much more with much less inputs than traditional farming practices.  For example, current estimates of production rates for Growing Power in Milwaukee, Wisconsin are at 1,000,000 pounds on three acres without pesticides or heat. Another such city defying tradition is Chicago which has booming urban farms that can sell their wares in over 30 farmers markets.  In general, these farms use vertical growing techniques, composting from local restaurants, companion gardening, and rain collection. It is precisely because these growers consider the entire system that they are able to perform so well. However, this demand is currently fueled by altruism and is marginal to the reliance that communities will have on them in the near future. To put it bluntly, most of our local food system is ill-equipped to meet a spike in demand of this proportion.  




Specifically, local governments can:

  • Facilitate relationships on the local level that better serve the community as a whole. For example, colleges and universities are a great resource for research. They can provide the time and brain power to enhance and accelerate the feasibility of local efforts.  The community can utilize a given school’s strengths (e.g., engineering, business, agriculture, etc.) in order to create a plan of action.
  • Identify and assist in the promotion of green firms. Again, through effective relationship building, the government may not have to absorb the cost of the research.
  • Bring green practices and policies into schools. Students are keen to learn these ideas.  The Green Bronx Machine in New York can serve as a working model.
  • Generate community involvement for efforts like edible landscaping and ecotourism. The Incredible Edible campaign created by Tormordon, a town in England, is an excellent example of how to successfully approach this effort.
  • Ensure the safety of urban gardens through a testing program. Again, local governments can support this effort by partnering with community volunteers.
  • Cultivate a community-led initiative with the support of policies and laws that allow roof top bee hives.



The bottom line is this:  we all have a real challenge ahead of us. We have the capability to adapt but we must also have the will to do so.  As consumers, we can enable change through creative networking and incentives; and as citizens by promoting actively thoughtful policies that local government and communities can prepare for these challenging changes.



Use PowerPoint Slides to Make a Movie

This the best tutorial I found. If you already know PowerPoint, skip to time stamp 7 minutes.

There is also a Part 2

It is better to have it in High Definition. Here is the best link to watch how that is done.

With that information I was able to make this presentation:

The Change in Communication: Higher Education in less than 2 minutes

Intestinal Fortitude is What I Bring to the Table

My background is rather eclectic. So, I have a wide variety of experiences that has given me an even broader set of skills.  I see the big picture, but understand that details matter. I know how important building and maintaining client relations is. I have a broad set of technical skills that I have acquired in school and through personal efforts (e.g. Power Point, Google Analytics, excel, etc.) However, the running theme in my life can be summed up in two words, intestinal fortitude. It is common slang in the military. It combines both the guts to make things happen and the fortitude to follow through on the toughest of goals. Normally, I would shy away from using such a strong phrase for myself. But, I feel safe using it, because it was in the description for the Army Achievement Medal I received during my time at the Virginia Army National Guard, 1992.

I won the medal for changing communication procedures within the battalion. Specifically, the Army had officially updated procedures for what type of secure information (e.g., grid coordinates, times, names, ranks, etc.) can be transmitted on given devices. However, the new processes were not implemented in my battalion. As a lowly specialist (that is one step above private), I followed the new procedures. This meant disconnecting officers from phone calls in the middle of conversations. Further, I got the Battalion Commander to run exercises with the new procedures to include the encryption and decryption of messages. For those not in the military, this is akin to having the janitor confront the CEO about the way he/she handles waste management.

I have carried this trait of intestinal fortitude with me to all my careers including manager at the Home Depot. Before I address how this plays out as a manager at the Home Depot, I have to explain the job position. Managers here are problem solvers. At any given time they are juggling at least five things. That is, we (the managers) had to ensure that the 100+ employees in the store at that time were on task or with a customer, address issues at the checkout and receiving departments, solve vendor and installer problems, help clients on premises and by phone, and other miscellaneous things.  Most of these tasks were accomplished simultaneously. Given that information, that I called every single customer back that I said I would, is no small feat.

My personal trait of intestinal fortitude was also evident during my time as a student at Clemson University. I challenged the status quo  in terms of utility use by the colleges. Specifically, I focused on the way energy was consumed and billed. Coming from a world where managers are responsible for every aspect of their store/department. It was surprising to me that the actual users of energy did not have any responsibility or incentive to improve performance on this metric. Furthermore, they were completely unaware of the state and schools’ goals.  Therefore, I partnered with the facilities department to determine if the right measurements were available for change (Kilowatt-hour by building). I then attended meetings and was able to procure an official seat on the newly formed Clemson University’s President’s Commission on Sustainability (PCS; a change committee consisting predominantly of Clemson faculty and staff) to  push the agenda forward. I crafted the proposal and got unanimous support from the PCS. It was then approved by the Administrative Council.  Overall, this was seen as a very bold move by members of the PCS and set the stage for future endeavors.

I have no doubt that wherever I end up next, I will bring this trait with me.  For anything that needs to be accomplished, I will use all my resources to learn the skills I need, find the most appropriate channels, situate myself on the right committee or board, and bring in those vital to the process to make it happen. That is intestinal fortitude.

How to Manage a Facebook Page in Higher Education

Before beginning keep in the goals of a Facebook page is to:

  1. Create a dialog between the program or college with and between current and potential students to address immediate queries.
  2. Facilitate a long term network between current students.
  3. Cultivate a community rich in ideas and culture.


I want to highlight that “you cannot control conversations, but you can influence them.”  This can partially be accomplished by stating a purpose in the ABOUT section. A simple statement provides direction for users about expectations.  Anecdotally, students do not overstep the bounds by using offensive or vulgar terms. Although the postings may not be as professional as the college or group desires, keep in mind that Facebook is an informal means of communication.  Furthermore, requesting users to not post vulgarities may encourage the opposite behavior.  Thus, site managers should focus on desired behavior. Here is an example:

PURPOSE: This page exists to create an open dialog between future students, current students, faculty, and staff about a variety of topics pertaining to educational development, opportunities, news, events, and clubs.

I particularly how the University of Florida addressed this. The created a tab called Facebook Policy with the following statement:

Posts and other content specifically added by administrators of the UF Warrington College of Business Administration Facebook page are official University of Florida content. Opinions expressed by other Facebook users do not necessarily reflect the opinion of the University of Florida. User provided content is not screened or evaluated during the submission process.

All content is bound by the UF Acceptable Use Policy. Further, user are expected to abide by applicable laws, regulations, rules and policies including theUniversity Student Code of conduct, the University’s Sexual Harassment Policy, and other regulations and policies concerning public communications.

We reserve the right to remove content.

We encourage users to report content that violates Facebook’s Code of Conduct by using the official Facebook procedure.

Site managers can also influence the online culture in the way responses are made to queries and posts.  That is, they should be timely, professional, and polite (thank people for posts).


Obviously, allow users to make posts. After all, the point is to cultivate an online community.  Create a campaign to promote the page. Focus some marketing efforts on student organizations and encourage postings about meetings and events.  There are many multidisciplinary creative inquiry groups too. So, don’t limit yourself to those that you may think are only relevant to an individual college. For postings by page managers:

  1. Use photos. They get the highest weight in a new feed.
  2. Excite your audience with new information that fans want to know about.
  3. Include actionable tips with links.
  4. Take polls. People like to be heard.


The number of Likes does not give the full picture.  Also look at comment counts.

Track likes, comment counts, talking about thisper -post insights, daily story feedback, and other metrics.   If you want a real analysis of your performance, please don’t falsely inflate these numbers by liking your own posts.


Unlike sites or articles, Facebook is an interactive and constantly evolving media. Use the tools previously mentioned to see what your audience is most drawn to.   Take polls and pose questions that will give you the information you need to improve. Adjust to new findings.

Missed Opportunities: Social Media in Higher Education

I have been perusing the many many Facebook pages of my alma mater.  From what I have viewed there are three versions of site mangers. The first version is the  ”I made a page- period.”  Apparently, some higher up said it must be done. Yet, the college or group had no clue what to do, after they created it.  In other words, it has been sitting idle with no posts from anyone. The next group I call “Look what I did!”   These page owners took the initiative to create a series of posts. But, block anyone else from posting. Sorry. But , that is not social media. By definition, social media means an online “interactive dialog.” It’s a microblog and nobody is paying attention. Finally, there are page managers that give students carte blanch. These sites are engaging. There are discussions, questions being answered, networks being formed, pictures, and all sorts of valuable and useless information. It all makes me wonder ‘has anyone clearly stated the goal of creating a Facebook page to provide direction?’  After all, Facebook and other social media are powerful tools that are (for the most part) being undervalued.

From the articles that I have found, there are a lot of people touting that higher education should be using social media and even how. There is even an Association for Social Media in Higher Education.  However, it appears that there is a void between the people who write these are articles and see the “why”, and communicating that understanding to those that don’t. Here is my short version:

Why use social media in higher education? 

  1. Create a dialog between the program or college with current and potential students to address immediate queries.
  2. Facilitate a long term network between students and professors who wish to participate.
  3. Cultivate a community rich in ideas and culture.

These goals support the mission statements of most universities. The first helps with bringing new students in and addressing their needs on a more personal level. It also facilitates a network that would not have formed organically. The second answer addresses that the current users will be alumni one day. They will feel more connected to an even broader community than their immediate cohort, if given the opportunity.  The final answer supports the free exchange of ideas that supports education that extends beyond the classroom.

What are the general guidelines when dealing with social media?

Nicholas Lamphere who teaches sociology at Harvard produced the following:

  1. Social media is all about enabling conversations among your audience or market
  2. You cannot control conversations with social media, but you can influence them
  3. Influence is the bedrock on which all economically viable relations are built

 How is performance measured?

It depends on the media. For Facebook, the following can be tracked: likes, comment counts, and overall interaction. Here is the best site I found for analytics on a variety of social media.

Ultimately, there has been a clear paradigm shift in the expectations of media by students. Specifically, they want and expect an online dialog…not a monologue.

Environmentalists’ Personal Branding Warning

This for all my environmental friends out there that are going to graduate soon. Their contributions to society have been great.  But, they have focused so much on the cause that they forgot to focus on their personal brand. I realized that I fell into this last week. I was at a job fair and several fellow students (who I recognized, but did not know their names) came up to me and told me a that recycling firm was at the event.  I thought “Wow. People really know me for my sustainability efforts. That’s great…or is it? Do people know my knowledge, skills, and abilities? After all, there’s all types of skills needed to put together an event, proposal, and to impact change that are relevant in many fields.” Then to top it off, I watched this video.

I realized that my personal brand as well as my cover letters highlighted my environmental efforts too much. They pretty much read: I did a proposal for reducing electrical consumption, I created an event for sustainability, I facilitated a recycling program….For those going into an environmental field, it is a good tactic. But, for those who want to expand their job opportunites, the sustainability efforts might detract from what you have to offer.  That is the case for me.  I have not done a good job highlighting my knowledge, skills, and abilities. So, I took Seth Godin’s advice and created this. I linked it to my Linkedin account. I’m also revamping my cover letter.  The original highlights the efforts I have done dealing with sustainability. I just assumed readers would note the skills needed to make these things happen. But, I now think that is not the case.  Furthermore, I forgot that not everyone is on board with environmental change. I am not saying that I will drop sustainability from my personal goals. I know that no matter where I go or where you go, we will make a difference. But, don’t block yourself from potential careers.